WTF is this?

I have a random facebook friend in film school who posted this video to her wall. I have no idea what to make of it.

Is it some sort of statement about how horrible auditions can be?
Is it an advertisement for the woman in the video? If she can do this, she can do anything?
Is it some producer's idea of what they're looking for?
Is it intended to be just a documentary?

THE AUDITION from celia rowlson-hall on Vimeo.

The only explanations that would make any sense to me are one and two.