I wanted the Pats to win. Meh.
Other than that though, was anyone shocked by the lack of creativity in ads during the Superbowl? "Hey, our beer's in a blue bottle." doesn't really strike me as great advertising. The Hundai ads were at least a little creative, although why didn't the guy get in the cheetah cage to get away from the cat?
The thing that really surprised me were the number of "rebuilding" ads. GE talking about the good things they do to help americans with MRIs and turbine generators. (The beer tie-in was pretty fucking forced though.) Or Clint Eastwood saying that america can be great again. You can see my earlier post, but I don't see how that's a hopeful message right now. Unless we're willing to open our eyes, we're stuck in this shit, and I don't see anyone looking around right now.
Ruling those out, there were only three commercials that exemplified what a Superbowl commercial should be to me.
THE WINNER! FIAT!
(who would ever believe that?)
Apparently, I based my opinions entirely on the existance of Adriana Lima or Catrinel Menghia in the ad, but nothing else was that good. And Audi, for shame, vampires are supposed to be over, even in an ironic sense.