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Arby’s

Posted by Nathaniel.

When I think of Arby’s, I think “Mmm, tasty roast beef sandwich, but even worse for you than McDonalds.”

That’s not what the Arby’s in Yakima, Washington, thinks though. (Yakima, by the way, is “the Palm Springs of Washington” which is worth a separate post some day.) According to the roadside sign, at the next exit is “Arby’s Roast Beef Restaurant.”

Arby’s Roast Beef Restaurant. Makes me think I should wear my formal overalls go go get something. Kids, put on your good shoes, we’re going to a fancy restaurant, Arby’s Roast Beef Restaurant! Or, I suppose it could be where you take a date that you don’t like. “You have to take me to a real restaurant this date!” “Ok, we’ll go to Arby’s Roast Beef Restaurant!” I’d imagine that that date ends early though.

  

This entry was posted on Tuesday, September 8th, 2009 at 3:33 pm and is filed under food, from the road. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

One Response to “Arby’s”

  1. Michael Says:
    September 11th, 2009 at 1:25 am Using Safari Safari 531.9 on Mac OS Mac OS X

    Great description, and again I have to agree. Since I just finished reading a whole bunch of comics pages used as wrapping paper a while ago, your description of Arby’s sounds like the kind of place that Jon Arbuckle (Garfield’s owner) would take a date when he was splashing out.

    I will now paste without further comment an except from the “About Arby’s” page. supply your own wit, it won’t be hard:

    A change in the company’s ownership set the course for menu expansion and a strengthened brand. Triarc Companies, Inc. purchased Arby’s in 1993 and innovation quickly followed. Arby’s introduced Arby’s Market Fresh in 2001, a line of deli-style sandwiches and salads made with high quality and unique ingredients. In 2003, wraps extended the popular additions.

    Following a thorough study of the brand and customer base, Arby’s introduced the “I’m Thinking Arby’s” campaign in 2005. The ad series featured Arby’s point of difference – high quality, unique products not typically found in fast food. When you’re craving Arby’s you can’t think of anything else.

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