soapbox

In case you are like my secretary and will be driving from Cali to Kansas tomorrow, or like me and don’t have DVR anymore (sad!), never fear – notable commercials for tomorrow’s Big Game* are already summarized/previewed for us, and probably available on the torrent-tubes.

Previewed commercials include the ETrade baby, Dennys, a 3D SoBe Lifewater commercial (grab Intel-made 3D goggles being offered at SoBe Lifewater retail stands), Mr Potato Head schilling for Bridgestone, and in a nod to Nick, Danica Patrick for GoDaddy.com:

Also notable is FritoLay’s little scheme, where five contestants who designed their own spots have a chance to win $1 million… if the commercial can wrest the top spot on USA Today’s “Ad Meter” from Anheuser-Busch.

FritoLay has already selected five finalists, involving dude-centric themes like a woman in lacy black lingerie, a cop who turns into a monkey, an ATM that spits free money and an office worker who gets hit in the privates by a flying snow globe. Fans can vote for their favorite at www.crashthesuperbowl.com.

Of course, I have to suspect that by offering five options, viewers are likely to split their vote and miss out on the cash – but not like FL is going to cry about a measly 1 mil even in this economy.

* I’m avoiding saying the SB word so as to avoid getting sued by the NFL, seeing as I’m not an officially licensed partner of the NFL/Big Game. You think I’m kidding.

This entry was posted on Sunday, February 1st, 2009 at 7:16 am and is filed under beer, companies, sports, television. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.